Engaging businesses and communities with the tourism economy in historic towns – How to work with BIDs, Neighbourhood Plans, and the USP of your area.



The Historic Towns Forum has long seen the value in working with retail, tourism bodies councils, private companies and local communities in order to help practitioners within historic towns make the right connections to develop, promote, and understand what works within their town centres.

Working with several proactive and innovative bodies from within the sector, this July 31 and August 01 we are offering an event in conjunction with the Herefordshire and Worcestershire Chamber of Commerce, the Town Council, Visit Herefordshire, Herefordshire College of Technology and new HTF partners ASHTAV. The event will focus on how to engage businesses and communities with the tourism economy, how to set up BIDs, make the most of neighbourhood planning, and importantly, how to work within current legislation using best practice and knowledge sharing case studies.

31 July

Reception at the Herefordshire College of Technology

19.00Buffet and wine reception 
19.30Welcome from The Mayor tbc 
19.50Welcome from Director, HTF 
20.00Reception continues with entertainment TBC 

1 August

Programme at the Town Hall Assembly Rooms

09.30Welcome and IntroductionNoël James, HTF Director
09.35Welcome to Hereford – a forward thinking historic cityMike Ashton, Chief Executive, Herefordshire and Worcestershire Chamber of Commerce
 Session 1: BIDs and tourism economy
10.00How to engage communities with the tourism offer – the national perspective Jason Freezer, Head of Destination Management, VisitEngland
10.30Cambridge’s approach to Tourism and recently approved Business Improvement District Emma Thornton, Head of Tourism and City Centre Management -The Tourist Information Centre Peas Hill Cambridge
10.50Keynote: Lead Councillortbc
11.20Q and A 
12.00BIDs panel with AMT, ATCM, Visit Hereford, others above and Chamber of Commerce – debate and discussion session 
12.30Q&A from the floor 
 Session 2: Community engagement – ways forward
13.30The practicalities of grassroots Neighbourhood Planning and Community Engagement – real case studiesJohn Romanski, Senior Neighbourhood Planning Advisor, Planning Aid England, Royal Town Planning Institute
13.55Keynote, Neighbourhood Planning 18 months on: the Government / Community interfaceCharlotte Dring, Direct Engagement, Decentralisation & Neighbourhood Planning Team, DCLG
14.20Community Engagement and Neighbourhood Planning discussion panel with above speakers, councillors and other expert speakers inc Neighbourhood planning case study groups from other areas. Q&A from floor 
 Session 3: Engaging with the physical space
15.30Infrastructure and Public Realm of Hereford – a different look at planning within an historic cityBarrie Sheldon - West Merica Deputy Police Crime Commissioner and
Paul Daykin - Crime Prevention Through Environmental Design specialist TKNC
16.00Guided tour of historic Hereford 


When you click the 'add to basket' button you will be taken to our secure shopping basket. You can return to this page at any point to add more items to your basket.  You will then be prompted to fill in all your details and select your payment method (bacs, cheque, credit/debit card or PayPal).

Alternatively, if you would prefer to book over the phone, please call 01865 612033 or 07947 521567, 9am - 5pm Monday to Friday.  Methods of payment for telephone bookings - cheque or bacs only.

HTF Members

HTF Non Members

£50 - businesses and students<£65 - businesses, students, community groups
and unwaged

Back to Non Members fees
£69 - Local Authorities
£89 - Local Authorities
Back to Non Members fees
Check if your organisation is a member.
Ask us for a reminder of your login details
This course carries CPD certification
Please call 07947 521567 if you have any queries or would like to discuss membership.