Maximising the tourism potential of heritage towns - 13-14 May 2010

About the conference

The principle objective of this conference is to promote a co-ordinated approach to maximising the tourism potential of heritage towns.  This conference aims to provide a practical format for establishing products, processes and priorities thereby recognising the signficance of the direct value to the economy of heritage tourism.
Download conference brochure and booking form

Who should attend

This conference is aimed at anyone with an interest or involvement in maximising the tourist potential of heritage towns. This is likely to include economic development officers, town managers, architects, engineers, planners,urban designers, conservation officers, tourism and heritage officers and archaeologists but also tourism product providers from both the public and private sector.


Mall Art Centre, The Mall, Youghal, Co Cork, Ireland
N 51° 57.095 / W 007° 50.674

The Programme 

Thursday 13 May

9.30 Registration / coffee    
10.30 Welcome:

  Mayor Sandra McLennan,
Youghal Town Council 
  Opening Address:   Mr Martin Riodan,
County Manager, Cork County Couincil
10.45  Historic Towns: What Visitors Want
Paddy Mathews,
Manager, Planning & Environment, Failte Ireland.
Guidelines for Sustainable Cultural Tourism
Brian Human,
Coordinator of EAHTR
Guidelines Project Group & Vice-Chair, Historic Towns Forum
International Overview of Good Practice: Maximising or Optimising?
David Bruce,
Academic Advisor to Walled Towns Friendship Circle & Visiting Fellow of University of The West of England, Bristol
13.00 LUNCH    
14.15 The Westport Experience, Section 23, Tax Designation, The Celtic Tiger and Beyond …   Simon Wall,
Town Architect, Westport Town Council
15.00 Hidden Treasure – Unlocking & Presenting Our Greatest Resources
Michael Martin BA (Hist),
– The Titanic Trail, Cobh.
15.45 Tea/coffee    
16.00 Workshop Session: chaired by
  1. What can Ireland learn from international best practice?
  2. What part can heritage tourism play in Ireland's economic recovery? 
  Chris Winter,
Director, Historic Towns Forum
17.00 Ends    
20.00 Conference Dinner    

Friday 14 May

10.00 Marketing towns and cities to drive regional economic development  
Liz McEvoy,
Cork Marketing Partnership
10.45 Strategic planning for tourism   Dalia Lichfield,
Senior Partner, Lichfield Planning
Resorts: Marketing Positioning & Marketing
  Michele Grant,
Director, L&R Consulting
12.15 Question and Answer Session    
13.00 Conference concludes    
Conference Bookings and Enquiries:
Telephone: Irene or Sinead at 00353 24 81814
Accommodation: Youghal Tourist Office 00353 24 20170