Culture-Heritage-Tourism: Developing the Product - 16 March 2012

Tourism Benefits Everyone, Everywhere, Everyday -
The Tourism Alliance
Official VisitEngland TV advert - VisitEngland
Diamond Jubilee - The Thames Pageant - VisitEngland

Speakers' Presentations:

Message from His Royal Highness the Prince of Wales (1.38MB)

Keynote Speech
Penelope, Viscountess Cobham – Chairman, VisitEngland

The Battle for Blenheim – developing a successful business model (2.25MB)
John Hoy, Chief Executive, Blenheim Palace

Training, customer service, visitor experience (432KB)
Gerry Brown, Head of Strategic Training & Operations, People1st

The Bigger Picture (427.26KB) -  A bespoke training play by Yorkshire Passions
Understanding the bigger picture - Janet Reuben, Chief Executive Visit Hull and East Yorkshire
Service and self belief: The Bigger Picture - John Godber, Playwright and Chair of Visit Hull and East Yorkshire
Training and tourism: What really works - Prof John Lennon, Moffat Centre, Glasgow Caledonian University

Panel: Local tourism - information as a product - how to develop and deliver
A discussion followed three short presentations:

Shared Story (2MB)
Michele Grant, Director, Blue Sail (570.25KB)
Sally Broom, Co-founder and CEO, TripBod

A Destination Management Organisation for Oxford and Oxfordshire (250KB)
Susi Golding, Director, Visit Oxfordshire

Panel: Where culture, heritage and tourism connect - 3 case studies
A discussion followed three short presentations:

The Cultural Olympiad (1.81MB)
Paul Brookes, Cultural Olympiad London 2012, East Midlands

Culture24 (1.49MB)
Jane Finnis, CEO, Culture24

Ludlow Food and Drink Festival (758KB)
John Fleming, Director, Ludlow Marches Food and Drink Festival