This guide sets out to help historic towns and other sensitive destinations coexist with tourism, an industry with a turnover of £30 billion, contributing four per cent of the GNP and supporting close on one and a half million jobs. The underlying theme throughout this guide is the need to reconcile these very real benefits with the impact on the environment and the host community. The visitor has not been forgotten either: happy visitors, who take away treasured memories of a place, are a sign of a successful and well managed industry. Without attention to the needs of hosts, visitors and the environment, tourism's continued grwoth may not be sustainable into the next century.
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