National Tourism Conference - 16 March 2012

Culture-Heritage-Tourism: Developing the Product
Blenheim Palace: 16 March



The Historic Towns Forum, supported by VisitEngland, is delighted to announce the date of their National Tourism Conference, to be held at Blenheim Palace on 16 March 2012.

This conference is the first of a programme of events to celebrate the 25th year of the Historic Towns Forum, and comes on the last day of the first English Tourism Week, promoted by VisitEngland.

This practical event will demonstrate the links between Tourism, Heritage and Culture, and will offer strong models to develop resilient and innovative tourism in our historic towns and cities in spite of the economic climate.

Keynote speakers include Lady Cobham, Chair of VisitEngland, high profile politicians and leading figures within the industry. Subjects covered will be as wide-ranging as robust business modelling, addressing the skills' gap, and how to link existing culture and heritage into a saleable product. Speakers will also give advice on how to deliver information to visitors, how to manage tourism locally, and how to maximise the offer leading up to a year which includes the Queen's Diamond Jubilee and the 2012 Games.

 

Who should attend

Local Authority elected members and officers from all disciplines; Community, Parish and Town Councils; community leaders and representatives of community groups; civic and amenity societies; professionals concerned with all aspects of planning, conservation, tourism, heritage, culture, traffic management, urban design and economic development; all tourism professionals and anyone working in the tourism, heritage and cultural sectors.

 

Conference Venue:

Blenheim Palace, Woodstock, Oxfordshire OX20 1PP

 

Programme

Friday 16 March

   
09.00 Registration/tea/coffee    
09.25 Welcome and Introduction   Debbie Dance, Chair, Historic Towns Forum
09.30 Message to the delegates   His Royal Highness the Prince of Wales
09.40 Keynote Speech   Penelope, Viscountess Cobham – Chairman, VisitEngland
10.00 The Battle for Blenheim – developing a successful business model   John Hoy, Chief Executive, Blenheim Palace
10.30 Training, customer service, visitor experience   Gerry Brown, Head of Strategic Training & Operations, People1st
11.00 Q&A    
11.20 Tea/Coffee/Networking/Exhibitions    
11.50 Yorkshire Passions - bespoke training play   John Godber, Playwright
with Janet Reuben and assorted actors
12.35 Q&A    
13.00 Lunch    
14.00 Panel:
Local tourism - information as a product - how to develop and deliver
  Michele Grant, Director, Blue Sail
Sally Broom, Co-founder and CEO, TripBod
Susi Golding, Director, Visit Oxfordshire
15.00 Q&A    
15.20 Tea/Coffee/Networking/Exhibitions    
15.50 Panel:
Where culture, heritage and tourism connect - 3 case studies
  Paul Brookes, Cultural Olympiad London 2012, East Midlands
Jane Finnis, CEO, Culture24
John Fleming, Director, Ludlow Marches Food and Drink Festival
16.50 Q&A    
17.00 Plenary   Debbie Dance, Chair, Historic Towns Forum
17.05 Champagne tour of Blenheim Palace